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Digital media strategies webinar set

The Internet and Mobile Marketing Association of the Philippines (IMMAP) is holding a webinar on “How to Jumpstart Your Digital Media Strategies” featuring the industry’s leaders.

The panel discussion, scheduled on May 27, 2020 at 6 p.m., will be composed of Dennis Perez Media Director for Philippines & E-Commerce Media for SEAA, Lana Macapagal Business Development Manager of Rakuten Viber, Abhishek Gupta Managing Director of Mindshare, Tin Amper Executive Director for Media of The Nielsen Company and moderated by Bea Lim Managing Director of TeamAsia.

Topics for discussion include IMMAP-Nielsen Digital Marketing Strategy Report: Top-line results; Digital Media Strategy: Basic principles; The Rise of Hyperlocal Communities; and tips on how to deal with post COVID-19 scenarios.

IMMAP’s Web Wednesdays is a webinar series designed to support digital education in the Philippines. Spearheaded by the IMMAP Education Committee and co-presented by ABS-CBN and the Certified Digital Marketer (CDM), the series aims to spread awareness on the latest digital data, trends, and best practices that can be adapted to different kinds of businesses.

Each webinar is a live 1-hour session online that features industry experts and leaders discussing a variety of digital topics. Last year, we featured different topics, guided by four pillars: E-commerce, content marketing, digital media, and analytics.

Source: Manila Bulletin (

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