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ABS-CBN strengthens digital business

ABS-CBN Corporation continues to expand its digital business, this time extending its digital innovation into children’s virtual world with the launch of Just Love Kids.

In a statement, ABS-CBN said the online hub that will be up and running starting this Friday (September 11) to support parents in teaching their kids and reinforce values relevant to Filipino families.

Just Love Kids is a one-stop shop interactive platform nested within the ABS-CBN website that parents and guardians can access to find videos, music, and activities to entertain and educate the little ones.

Intended to supplement kids with additional avenues for discovery and fun as they go through online schooling this year, Just Love Kids will house parent-trusted, child-friendly selections not just for learning but also for entertainment and play.

The show page will feature kid-approved playlists consisting of various ABS-CBN content that are themed for easy selection and navigation.

The themes range from good habits, proper conduct, and important family values presented in colorful stories that children can easily comprehend.

The selections are further categorized into three age buckets—preschool for kids ages 2 to 5; primary for 6 to 8-year-old children; and intermediate for older kids ages 9 to 12—to ensure that they are age-appropriate and suitable for young minds.

It will feature stories of value-laden Star Cinema movies, ABS-CBN shows, and programs from curriculum-based educational TV channel Knowledge Channel, kids channel YeY, streaming app iWant TFC, and The Filipino Channel or TFC.

The young visitors can also listen to TuTuBee musical learning videos and enroll in online classes on singing, acting, and dancing led by Star Magic Workshops.

Just Love Kids will also introduce printable worksheets and activities that will engage children offline and allow for some bonding time as parents and kids work on them together.

Apart from the kids’ online hub, ABS-CBN will continue to feature child-friendly shows on Kapamilya Channel for the new Just Love Kids morning block airing every weekend starting Saturday (September 12).

Just Love Kids is one of ABS-CBN’s newest digital offerings following the launch of Kapamilya Online Live that streams its new and well-loved shows live and on-demand, TuTuBee channel on YouTube, and digital events on KTX.ph portal to reach more Filipinos looking for the Kapamilya brand of entertainment.


Source: Manila Bulletin (https://mb.com.ph/2020/09/07/abs-cbn-strengthens-digital-business/?utm_source=rss&utm_medium=rss&utm_campaign=abs-cbn-strengthens-digital-business)

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