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Jollibee resumes US expansion, opens new Smashburger and CBTL branches

With the revival of the US economy, the Jollibee Group has opened The Coffee Bean and Tea Leaf in New York while debuting a new store concept for Smashburger in a milestone opening in Boston.

Jollibee Group’s The Coffee Bean and Tea Leaf® brand returned to the Big Apple with its Greene Avenue, Brooklyn location last August 28.

In a statement, Jollibee said it has finally brought back The Coffee Bean and Tea Leaf brand to New York through its franchisee Hudson River Coffee and Tea, opening last August 28.

“We are thrilled to bring back The Coffee Bean and Tea Leaf to New York and debut our latest store design for Smashburger in Boston,” said Jollibee Group CEO Ernesto Tanmantiong.

He added that, “We are happy to see that these two openings were met with very strong reception from local patrons despite the pandemic. This is a good indication that consumers will continue supporting brands that serve quality, great-tasting food and beverages.”

“Our North America business continues to outperform the US QSR industry. Smashburger has been double digit positive for the past 3 months across company owned stores with its online sales growing by 390 percent, while The Coffee Bean and Tea Leaf brand has steadily grown since April despite the impact of the pandemic,” said Jollibee Group President for North America Rowel Vijandre.

Vijandre added that, “The Philippine brands – Jollibee, Chowking, and Red Ribbon – have also performed well with Jollibee even seeing long queues with its recent openings. We thank our customers for patronizing our brands and we hope they’ll continue to support our future openings.”

The Coffee Bean and Tea Leaf, one of the world’s leading roasters and retailers of specialty coffee and tea, celebrated its return to the New York metropolitan area with the opening at 5 Green Avenue in Brooklyn last August 28.

This is the first of many planned openings through its New York-based franchisee Hudson River Coffee & Tea, a venture of outstanding operators, developers, and real estate experts.

Earlier this month, Smashburger opened its latest location at 545 Boylston St. in the Back Bay of Boston, Massachusetts.

The Boylston location will be the first to showcase the brand’s new branding and interior design, along with being one of the first Smashburgers around the country to offer their breakfast menu, which includes classic breakfast items like bacon, egg and cheese and sausage, egg and cheese sandwiches, a breakfast burger and tater tots.

Source: Manila Bulletin (

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